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Develop Successful Grant Program (Nonprofit Edition)

Date : 2008-02-20


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Develop a Successful Grant Program

Developing a successful grant program takes time, persistence and belief in your organization and programs. It also requires a desire to develop a win-win situation between your organization and a funder. Follow these steps to make your grant-writing more effective.

Develop your case statement. Before you can successfully solicit funds, you need to make a strong case for why your organization requires and deserves funding. Your case statement should include the need your program addresses backed by data, your unique position to address this need, evidence that your organization has the ability to successfully meet the need and funding requirements to put the solution into effect. A well-written case statement with a memorable title is essential. Strive for clear, succinct writing.

Research potential funders. This step is critical. There are thousands of foundations and corporations providing funding to nonprofit organizations. Look for funders whose goals align with your programs.

Make the initial contact. Once you have determined that a funder is a good match for your organization, make the initial contact. Some funders request a phone call or a letter of intent. Others ask that you submit the full application. Many state and federal grant programs offer pre-application workshops or teleconference calls. It is always a good idea to participate if at all possible.

Submit your proposal. When developing your application, follow directions carefully. Present your ideas clearly, succinctly and convincingly. Anything less is a disservice to your proposal and puts your application at a disadvantage.

Cultivate potential funders. Whether or not your proposal is funded, you should cultivate a potential funder through regular communication. If you receive funding, send a note of thanks and regular updates on your program. Follow all reporting requirements. If your proposal was not funded, you may glean important information through a follow-up phone call and position your organization to develop a successful application in the future.

Research new opportunities. New grant opportunities are constantly being announced. Review potential funding opportunities on a regular basis.

© Joan B. Marcus Communications LLC

Joan B. Marcus Communications LLC
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