Joan B. Marcus Communications

Joan B. Marcus Communications - Allentown, PA

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Finely Tuned Website Delivers Results (Nonprofit Edition)

Date : 2008-05-06

Words That Work
A free newsletter that helps you reach your target audience using the power of words.

Joan B. Marcus Communications LLC
610.437.3255 � info@joanbmarcuscommunications.com

Marketing Message � Communications Planning � Marketing Tools � Grant Proposals

Finely Tuned Website Delivers Results

Don�t let your website become an expensive investment that does not help you achieve your goals. Fine tune it with a succinct message and striking graphics so it delivers the results you want. Here�s how:

�Have a clear message that is short and to the point. You have seven seconds to entice a visitor to continue to explore your website. Make the most of this brief window of opportunity with a message that breathes life into your mission.

�Make your website easy to navigate. Make it easy for visitors to find the information they want by grouping content in a logical manner. Minimize the number of clicks necessary to get to a desired page. Test links often so visitors don�t reach a frustrating dead end.

�Use photos to tell your story. Your website should be visually interesting. Use photos that enhance your message and brand.

�Keep your copy succinct so visitors don�t need to scroll. People have a tendency to read only the copy that fits in one screen length. If your copy extends beyond this, it may not be seen. Solution? Edit your copy relentlessly. Eliminate unnecessary words. Use bullets.

�Keep information current. If you want people to return to your website, give them a reason to come back. If your most recent newsletter or press release dates back three years, it�s time for an update. Keep page copy updated as well.

�Watch out for typos. A typographical error may not seem like a big deal, but it says a lot about your attention to detail. Proofread your website before it goes live and when you make changes to it. Log on occasionally and read a page or two. You may be surprised at what you find.

�Get rid of jargon. Every profession or industry has a language of its own, a type of communication shorthand understood by a particular group. To people outside your professional circle � and possibly your target audience � these words are often meaningless and annoying.

�Deliver what you promise. If you offer a newsletter, send it on a regular basis. It�s a great way to stay in touch with donors, volunteers and the community, and speaks volumes about your ability to follow through on a project.

�Make it easy for visitors to contact you. Encourage people to contact you. Your website is an important tool that allows you to reach out to the community. Make the most of it!

� Joan B. Marcus Communications LLC

Joan B. Marcus Communications LLC
610.437.3255 � info@joanbmarcuscommunications.com

Marketing Message � Communications Planning � Marketing Tools � Grant Proposals

We deliver your message with impact

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