Joan B. Marcus Communications - Allentown, PA Subscribe to Words That WorkRead the Words That Work Archives E-mail Joan B. Marcus
Joan B. Marcus Communications
Business Services NonProfit Services Philosophy Credentials Contact Joan B. Marcus

BackNo 9 Of 60HTML | TextPrev    Next


Case Statement Eases Time Crunch: Words That Work (Nonprofit Edition)

Date : 2010-03-16


E-mail Joan B. Marcus
When your grant proposal needs to stand out, give us a call. We offer a full range of services. Contact us today for a free, initial consultation.

Subscribe to Words That Work

Words That Work, a free newsletter, offers practical, low-cost strategies to help you market your nonprofit organization. Sign up today.

Click here to subscribe

 

 

Case Statement Eases Time Crunch

If you are responsible for writing grant proposals, you no doubt know the feeling of constant deadlines. How do you keep your sanity while producing quality proposals worthy of funding?

The answer lies in developing a case statement that captures the important aspects of each of your programs. These include the need that the program addresses; target audiences; goals and quantifiable objectives; program details; timeline; evaluation method; and background on your agency, including a brief history with milestones and recent achievements.

Prepare for the onslaught of grant applications by reviewing your programs annually and developing or updating a case statement for each. This makes searching for funding opportunities and responding to requests for proposals much less stressful. A well-written case statement gives you an objective method for determining if the funding is appropriate for your agency or if going after the grant is simply “chasing the money.”

Include the following elements in your case statement:
  • Need. Why does your program exist? If your program ceased to exist, what effect would that have on the community or those you serve? Back up the need with data.
  • Target audience. Whom does your program serve? Be as specific as possible, in terms of numbers, age, gender, ethnicity, geographic area and so forth.
  • Goals and objectives. Program goals should relate directly to the needs that you have raised. Quantifiable objectives should flow from the goals. Objectives should be measurable so you can report results to funding sources and the community.
  • Program details. Provide details about your program so proposal reviewers can understand the importance of it. Be as specific as possible, so your program sounds real.
  • Timeline. Use the timeline to think through details. When you must assign dates to actual activities or milestones, you force yourself to move from general concepts to specifics. The timeline should provide a quick view of how your program will unfold.
  • Evaluation method. Most funding sources want to know how you will determine if your program is successful. Devise a method that captures outcomes without getting overly complicated. For some programs, an evaluation method may be as simple as a pre- and post-test of participants.
  • Agency background. Develop a description of your agency that can be expanded or shortened based on the request of the funder. Include major milestones and recent achievements. If well written, this information can be used in a variety of contexts other than grant proposals, such as your website, agency brochure or a community presentation.

Be diligent as you develop a case statement. The stronger it is, the easier it will be to write a powerful grant proposal even when time is short.


©2010 Joan B. Marcus Communications LLC




Powered by Comdev Newsletter


We deliver your message with impact

Marketing Message • Websites • Newsletters • Print • Grant Proposals
Serving small businesses and nonprofit organizations • Allentown, Bethlehem, Easton, Lehigh Valley, PA
© Joan B. Marcus Communications LLC

Business Services | Nonprofit Services | Philosophy | Credentials | Contact